Branding graphics are an integral part of building brand awareness. But in order for them to be effective, they need to be professionally designed and communicate your message effectively. Some companies make the mistake of hiring multiple freelance graphic designers to take care of their branding graphics needs. But it’s far more beneficial to hire a single company. Here’s why:
UNIFORMITY & STRONGER BRAND IDENTITY
One of the primary benefits of hiring a single design company is that it will allow for uniformity in your branding graphics. From your logo to your letterheads and business cards, your graphics should be uniform. This allows for better brand recognition and ensures that consumers are able to easily identify your product or service.
If you hire one company to design your logo and another to design your business card, there will likely be noticeable differences that will harm your efforts to build brand awareness.
A small and subtle difference in your branding graphics can have major implications in the long run. Consumers may become confused, and your brand will not be as easily identifiable if your branding graphics are not uniform. Working with one designer will ensure that there is congruency in all of your branding materials.
Uniformity in your branding graphics will ensure that your company’s message, values and purpose are clearly conveyed.
Branding graphics are the heart of your brand’s identity. In order to build a stronger, more recognizable brand, all of your graphics need to be uniform.
Think about McDonald’s, one of the most recognizable brands in the world. Their branding is simple: the letter M. Had McDonald’s worked with multiple companies or freelancers to create their branding graphics, their brand may not be as recognizable today.
BETTER UNDERSTANDING OF YOUR COMPANY
When you work with one company, they get to know your business. This means that they understand what your goals are, who you’re targeting, and your company culture. When a designer understands your business, they’re better able to create graphics that convey your message and goals in your logo and any other illustrations they create. Ultimately, you wind up with graphics that really speak to your audience.
Additionally, agencies will understand your product or service and your target audience, which will make it easier to create branding graphics that will help generate more leads.
When you work with multiple agencies or designers, they never really have the time to get to know your company. This makes it more difficult to convey the company’s message in a uniform, concise way.
CONVENIENCE
Naturally, working with a single design company is more convenient than having to deal with multiple companies or freelancers. A one-stop-shop company will be able to take care of all your graphic needs, so you never have to chase down freelancers, juggle multiple deadlines, or deal with multiple revisions.
Rather than having to meet with multiple designers, you’ll deal with a single company throughout the entire process. You won’t have to explain your company’s goals or missions multiple times either.
In the business world, time is money. Working with one company will save you time and resources that would be better invested in core company tasks.
CONTINUITY
All designers have their own unique style. Even if you had your logo created by one designer and asked another designer to work off of that logo, the new designer would have their own style that would conflict with the original logo.
When working with a single designer, you can be sure that any additional graphics that are created are done so in the same style and manner that the previous graphics were created with.
Continuity is extremely important when building your brand. If your branding graphics are all over the place and there is no continuity, consumers will never be able to identify your brand. While they may be interested in your product, they’ll have a hard time remembering your brand’s identity.
Ultimately, the most important thing is to ensure that your brand is consistent across all elements of advertising and marketing, whether it’s print or online. A single design company can help you achieve this.
Many businesses overlook the importance of building their brand. They may hire multiple freelancers in an attempt to save money, or they may work with a friend who claims to have design experience. But in doing so, they risk creating inconsistencies in their branding, which can lead to consumer confusion and sometimes even create a negative reputation for the company.
For the convenience and continuity benefits, it’s far better to hire one agency for all your branding graphics needs. Additionally, the agency will take the time to get to know your business, your consumers, and your company culture to create graphics that clearly convey your company’s identity.